This course is part of theCreative Marketing with Advertising Week and Fernando Machado ExpertTrack
Social Media Marketing with Advertising Week
New to social media marketing? Upskill with AWLearn and master how to plan and run powerful social media marketing campaigns.
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Duration
2 weeks -
Weekly study
3 hours -
Included in an ExpertTrack
Course 4 of 4
Social Media Marketing with Advertising Week
This course has been certified by the CPD Certification Service as conforming to continuing professional development principles.了解更多。
Learn from the successful social media campaigns of top global brands
This two-week course will equip you with the skills you need to run creative social media marketing campaigns that get real results.
With 4.5 billion global users, over half the world is on social media. Social channels are now a key marketing avenue for any business promoting themselves online.
使用现实生活中的案例研究，您将建立知识和工具，不仅了解社交媒体策略，还可以用作社交媒体营销专业人员的策略。
Gain insights from experts at TikTok, Snapchat, and Facebook
本课程充满了世界上一些最大的品牌和组织的情报，分享了有关社交媒体网络主要参与者的社交媒体力量的见解。
From Facebook COO Mark D’Arcy to VP of global business solutions at TikTok, Blake Chandlee, you’ll find out what digital marketing is like in a social media environment and explore the latest social media formats.
了解如何创建引人入胜的社交媒体内容
使用Ben＆Jerry's and Dove的社交媒体运动深入研究，您将研究不同社交媒体方法背后的策略。
You’ll learn how to identify the right social media channel for your marketing goals, and get tips for growing your audience on social by creating great content on key platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok.
Plan your successful social media campaign
By the end of the course, you’ll feel empowered and prepared to run a brand-appropriate and engaging social media marketing campaign that reaches your intended target audience.
Plus, with guidance from the experts at Advertising week, you’ll learn how to track and analyse social media metrics and measure the ROI and impact of your social media campaigns.
您将介绍什么主题？
- 什么是社交媒体？平台和最佳实践的概述
- How to build an audience on social media
- 创建引人入胜的社交媒体内容
- Planning an effective social media campaign
- 了解社交媒体指标和分析
- Measuring ROI and impact of social media campaigns
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
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Learn the latest in your chosen industry or subject.
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完成每门课程并通过评估。
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接收由教育组织验证的证书。
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Impress employers with learning outcomes you can add to your CV.
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使您的职业梦想成为现实。
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Who is this accredited by?
CPD认证服务成立于1996年，是跨行业领先的独立CPD认证机构，以补充专业和学术机构的CPD政策。
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
您将实现什么？
By the end of the course, you‘ll be able to...
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Assess what types of social media marketing might be right for you
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调查社交媒体营销格式的选择
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Explore where to experiment with your social media marketing creation and where to plan
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Describe your social media marketing goals
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Produce a social media marketing plan
Who is the course for?
This course is designed for anyone who would like to enhance their knowledge of social media marketing techniques and principles.
You may be new to marketing or already working in the field and looking to build specialist skills in social media.
Who will you learn with?
Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.
A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment
Who developed the course?
Advertising Week
Awlearn是广告周的教育部门。广告周是一个全球思想领导组织。备受期待的理念是，我们所有的课程和学习都遵循相同的哲学：教育，娱乐，启用。这意味着我们的课程提供了有关特定主题的教育监督；我们使用现实生活中的娱乐案例研究，其中包括已经从事这些工作的专业人士；并向您展示将使您在职业生涯中取得成功的策略。
今天开始学习 - 免费7天试用
免费试用后，您可以：
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Pay$39per month to keep learning online
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Have complete control over your subscription; you can cancel any time
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按照自己的步调工作，并在每个阶段设置自己的截止日期
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Only pay while you’re learning; the subscription will cancel automatically when you finish
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Complete online assessments to test your knowledge and prove your skills
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赚取数字课程证书和最终奖励，您可以与潜在雇主和您的专业网络分享这些奖项
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即使在订阅结束后，还可以访问您完成的课程内容
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
- 通过咬合大小的视频，长篇小说文章，音频和实践活动的混合方式学习
- 通过使用进度页面来跟踪您的步骤完成和评估分数来保持动力
Join a global classroom
- 体验社会学习的力量，并受到国际学习者网络的启发
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- 每当您准备就绪时，将每个步骤都标记为完成，您就可以控制
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn?盖世电竞里钱如何提现
