广告周和费尔南多·马查多（Fernando Machado）的创意营销

This ExpertTrack from Advertising Week will supercharge your professional marketing skills as you explore the real-life strategies behind successful brands.

在经验丰富的营销专家的指导下，例如屡获殊荣的创新者和Fernando Machado汉堡王的前全球官员CMO，您将通过探索您可能没有信心解决的专家领域，以进一步发展作为营销人员的职业。

无论您是营销行业的新手，还是多年来一直是营销专家，这一专家都是基本创意营销技能的大师班。

制定您的品牌和创造性策略

Learning from Fernando Machado, one of the most famous and decorated marketers in the world, you’ll go behind the scenes to discover how to carry off a branding project.

从最初的想法到吸引利益相关者，您将了解如何为您的业务品牌并检查现实生活中的例子以查看有效的策略。

发起成功的广告活动

由于营销人员不清楚成功的样子，许多广告活动的表现不佳。当您了解创建高性能广告活动所需的内容时，您将克服这一障碍。

From examining types of advertising and piecing together different campaigns based on desired outcomes, right through to learning how to measure campaign performance, you’ll be able to identify the steps to take towards success.

在社交媒体营销中建立技能

Social channels are a powerful marketing avenue for online promotion for both businesses and individuals. You’ll learn how to tap into the potential of social media marketing and discover how to run creative campaigns that get results.

You’ll build your understanding of the strategies and principles you should use as a social media marketing professional to make your online activity more effective.

深入研究音频和播客营销

You’ll examine case studies from top industry experts like Spotify to explore the key strategic marketing avenue of audio marketing.

You’ll receive top tips on how to create your audio content and strategy before learning how to successfully execute a full radio marketing campaign.

到这一专家结束时，您会有信心解决具有更大创造力的一系列营销途径。您将具备实施有效的营销策略的技能，以帮助促进您的业务并增加收入。