Discover qualitative UX research methods, UX interview best practice, and affinity programming for user-centred UX design.

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  • 期间

    5周
  • Weekly study

    3小时
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Explore how to better meet user needs through data-driven user-centred design

要设计有效的产品或系统,了解使用它的人的特定需求和能力至关重要。

在此UX研究课程中,您将通过了解他们的需求,不需要的东西以及他们的喜好和不喜欢的用户来发展与用户互动的能力。

Discover a user-centred design approach

在密歇根大学UX设计专家的领导下,您将发现实用技术,以更好地了解用户,包括用户需求评估和定性研究方法。

当您考虑人类行为与UX设计的关系时,您将确定定性UX研究的价值,以了解用户需求。

了解如何进行有效的UX访谈

Alongside a global group of learners, you’ll discover various data gathering techniques for learning more about your user, including UX interview questions, protocol, and technique.

您将学习进行有效的UX访谈和原位用户观察的最佳实践方法,以及如何使用亲和力图表来分析您的发现。

实施数据驱动的UX设计

As you learn how to extract data from research, interviews, and observations of your users, you’ll develop your ability to translate these learnings into your UX design practice.

By the end of this course, you’ll understand not only how to extract data from your users, but also how to use this data to meet user needs through data-driven UX.

What topics will you cover?

  • Introduction and Qualitative Research Overview
  • Interview Protocols
  • Interviews, Observation, and Data Extraction
  • 亲和力墙壁和分析
  • Conclusion

证明你的工作已经准备好

突出显示您获得的新的,与工作相关的技能,并通过熟练的,特定于行业的数字证书来补充现有资格 - 以及专家轨道中的每门课程。

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • 通过学习成果给雇主留下深刻的印象,您可以添加到简历中。
  • Make your career dreams a reality.

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在本课程中学习

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

在课程结束时,您将能够...

  • 探索用户需求评估是什么,哪些定性研究以及两者如何相关。
  • 描述适合理解用户需求的定性研究的端到端方法。
  • 探索半结构化访谈,原位观察和亲和力墙。
  • Develop experience with semi-structured interviews, in-situ observations, and affinity walls.

谁是课程?

本课程是为希望获得UX原理,技术和流程经验的任何人而设计的,尤其是在UX研究和访谈领域。

谁开发了课程?

密歇根大学

As the #1 public research university in the United States, U-M has been a leader in research, learning, and teaching for more than 200 years, with 102 Grad programs in the top 10 — U.S. News & World Report (2019).

  • Established

    1817年
  • Location

    Ann Arbor, Michigan, USA
  • World ranking

    前30名 Source: Times Higher Education World University Rankings 2020

About this ExpertTrack

提高以用户为中心的UX设计的技能,并开始从事UX或UX研究职业的旅程。

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