了解数字营销的作用，最新趋势以及数字营销如何帮助您实现目标。
数字营销in Perspective
Gain sought-after skills from digital marketing experts
数字媒体和技术的发展已大大改变了各种规模的企业与消费者的互动和建立关系的方式。
在这两周的课程中，您将有信心应对数字世界的机遇和挑战，并对您的组织和职业产生积极影响。
发现核心营销原则如何帮助您的数字策略
While the speed, availability, and functionality of marketing tools continue to change and develop, there are many core marketing principles that can help you to plan your digital marketing campaigns. This course will guide you through those principles and help you in your shift to digital.
You’ll discover critical tools and techniques that will help you plan effective campaigns and activity that resonates with your audience, and creates results for your business.
Learn to keep pace with digital trends and developments
您将探讨数字营销的最新趋势以及技术如何推动变革和创新。重要的是，您将能够理解这对您的受众及其与组织的旅程意味着什么。
Designed by digital marketing experts, Target Internet with The Open University
您将与Target Internet首席执行官Daniel Rowles专家Daniel Rowles一起发展自己的技能，他是屡获殊荣的数字营销播客的作者和声音。他与BBC，Sony，Tesco，Mercedes，L'Oreal和Warner Bros等领先品牌合作。
在课程结束时，您将了解数字营销的基础知识，并明确关注您的业务目标以及它们如何与受众群体保持一致。
您将介绍什么主题？
- 什么是数字营销？
- Growth in digital adoption and constant change
- 观众的注意力和噪音
- Technology driving change and innovation
- Latest trends in digital marketing
- Focussing on objectives and the user journey
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
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学习您选择的行业或主题中的最新信息。
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完成每门课程并通过评估。
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接收由教育组织验证的证书。
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Impress employers with learning outcomes you can add to your CV.
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使您的职业梦想成为现实。
下载PDF
Learning on this course
在课程的每一步中，您都可以遇到其他学习者，分享您的想法并在评论中进行积极的讨论。
您将实现什么？
By the end of the course, you‘ll be able to...
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Describe the core concepts and role of digital marketing
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展示对推动数字营销变化的最新趋势和技术的理解
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Reflect on the level of noise and constant change within digital marketing
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Apply core marketing principles to make sure you focus on your organisational objectives and take a user centric approach
Who is the course for?
本课程是为希望提高他们对数字营销的认识和理解的任何人而设计的。您不需要任何以前的数字营销知识，尽管任何工作经验都会有助于上下文化并增强您的学习。
您会和谁一起学？
CEO TargetInternet.com-帮助UPSKILL在数字营销和数字化转型方面的领先组织。
全球前20名业务播客的数字营销播客的主持人。
Who developed the course?
The Open University
As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.
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已确立的
1969年 -
地点
英国米尔顿·凯恩斯 -
世界排名
Top 510 资料来源：泰晤士报高等教育世界大学排名2020
目标互联网
Target Internet向世界上一些领先的组织提供数字营销培训，并建立在全球100多个国家 /地区使用的在线学习。作为全球数字营销技能基准和数字营销播客的发行商，他们无与伦比获得市场见解和专业知识。
今天开始学习 - 免费7天试用
免费试用后，您可以：
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Pay$ 39每月继续学习
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Have complete control over your subscription; you can cancel any time
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按照自己的步调工作，并在每个阶段设置自己的截止日期
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Only pay while you’re learning; the subscription will cancel automatically when you finish
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完成在线评估以测试您的知识并证明您的技能
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Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
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即使在订阅结束后，还可以访问您完成的课程内容
Learning on FutureLearn
您的学习，规则
- 课程分为几周，活动和步骤，以帮助您跟踪学习
- 通过咬合大小的视频，长篇小说文章，音频和实践活动的混合方式学习
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
加入全球教室
- 体验社会学习的力量，并受到国际学习者网络的启发
- 在课程的每一步中，与同龄人和课程教育者分享想法
- 通过阅读，@ing，喜欢，书签和回复他人的评论来加入对话
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- 每当您准备就绪时，将每个步骤都标记为完成，您就可以控制
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn?盖世电竞里钱如何提现
