使用AI为您的客户体验（CX）获得竞争优势
Gain a competitive edge by using AI-driven technology processes to enhance customer experience and business growth.
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期间
2周 -
Weekly study
2小时 -
100％在线
How it works
使用AI为您的客户体验（CX）获得竞争优势
使用AI在线了解您的客户并优化他们的体验
This two-week course will empower you with the knowledge, practical skills, and digital tools to use AI to improve your customer experience and boost sales.
Discover how AI can transform your customer experience processes
客户花了越来越多的时间与社交媒体，网站和其他在线渠道进行互动。
在本课程中，您将探索利用有关客户互动的信息的方法。您将学习如何收集客户数据并根据更深入的见解采取快速行动。
应用人工智能推动更好的业务绩效
在竞争环境中，AI可以在使企业在正确的时间提高洞察力以提高投资回报率（ROI）并增加收入方面发挥核心作用。
当您发现可以支持业务AI Evolution的AI的实际应用时，您将被介绍给AI驱动的技术平台。
您还将学习如何构建所需的基础架构以在组织内实现AI。
Learn with data science and AI expert, Jaimie Patel
The lead course educator, Jaimie Patel, is VP of Marketing Science at Critical Mass, a leading digital marketing and experience agency.
杰米（Jaimie）在数字营销，数据科学和AI方面拥有15年以上的经验，并从事众多项目，以使用AI和机器学习驱动的建模来识别数字营销性能和客户体验的更明智的见解。
在她的专家指导下，您将学习如何创建公司文化，在该文化中，AI领导决策并为AI实施开发路线图，以提高整体销售和业务盈利能力。
What topics will you cover?
- AI是什么，其历史，使用和未来应用。
- 关键AI方法。
- How AI can be used to measure the CX and support the end-to-end customer journey.
- AI platforms that can optimize the CX.
- 如何利用和自定义现有的AI技术。
- How to create an AI infrastructure in your organization.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
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现在有空
在本课程中学习
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
在课程结束时，您将能够...
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Describe what AI is, its history, uses, and future applications
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描述密钥AI方法
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Describe how AI can be used to measure the CX and support the end-to-end customer journey
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Explore AI platforms that can optimize the CX
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探索如何利用和自定义现有的AI技术
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Explain how to create an AI infrastructure within your organization
谁是课程？
This course is designed for anyone looking to learn how to leverage artificial intelligence to advance their business or brand.
您不需要以前的AI知识。本课程主要是为在战略，客户服务，数据分析和数字营销中工作的个人创建的。
您会和谁一起学？
VP, Marketing Science, Critical Mass
谁开发了课程？
临界质量
临界质量is a digital marketing and experience design agency with a relentless focus on the customer. Founded in 1996, the agency has steadily expanded into a group of over 950 people working in 11 offices across the world. Critical Mass uses design thinking, emerging technology, and customer empathy to drive engagement, loyalty and business results for clients. Their expertise spans Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science.
比马
BIMA是数字技术的声音。我们代表整个英国的企业，慈善机构和学术界社区。我们通过知识共享，展示最佳实践和发展人才来推动创新。我们给我们的成员有机会听到他们的声音并有所作为。
| Recommended | |||
学习方式 |
购买此课程 |
订阅无限 |
Join with limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $ 59 One-off payment |
$27.99/月 自动续订 |
自由的 |
| 解锁您的专业知识 | 访问数百门课程 | 尝试本课程 - 有限 | |
| Access to this course | tick | tick | 限制为2周 |
| 访问所有合格的课程 | 叉 | tick | 叉 |
| Learn at your own pace | tick | tick | 叉 |
| Discuss your learning in comments | tick | tick | tick |
| 证书当你符合条件时 | Printed and digital | Digital only | 叉 |
学习方式
订阅无限 访问本课程以及一年的其他数百门课程或电竞博彩app有什么buy just this course 为了额外的好处。或者，加入有限的访问。
订阅无限
$27.99/月
自动续订
访问数百门课程
- Access to this course
- 进入所有合格的短课程电竞博彩app有什么
- Learn at your own pace
- Discuss your learning in comments
- 符合条件的数字证书
购买此课程
$ 59
One-off payment
解锁您的专业知识
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Join with limited access
自由的
先试后买
- 有限的课程内容持续2周
在FutureLearn上学习
您的学习，规则
- 课程分为几周，活动和步骤，以帮助您跟踪学习
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- 通过使用进度页面来跟踪您的步骤完成和评估分数来保持动力
加入全球教室
- Experience the power of social learning, and get inspired by an international network of learners
- 在课程的每一步中，与同龄人和课程教育者分享想法
- 通过阅读，@ing，喜欢，书签和回复他人的评论来加入对话
绘制您的进度
- 当您完成课程时，请使用通知和进度页面来指导您的学习
- Whenever you’re ready, mark each step as complete, you’re in control
- 完成90％的课程步骤和所有评估以赢得您的证书
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