如何通过游戏创造永恒的体验
探索世界建设以吸引观众
建立一个使人们陷入困境，点燃他们的想象力并激动他们的感官的世界需要时间，技巧和出色的讲故事。
在D＆AD的为期三周的课程中，您将学习使用Word Building通过观众的眼光探索游戏世界，并创造吸引他们的体验。
用跨媒体讲故事建立更广泛的社区
To build an experience that’s so encapsulating is down to the skills of many successfully coming together.
You’ll explore the craft of building cross-over experiences and how they can spawn fandom as a result. By using creative storytelling and building a compelling narrative, you can develop transmedia experiences to spread your reach and grow your community.
Draw creative inspiration from the gaming community
有了培养一个社区的能力，将其变成善良的力量的潜力是无穷无尽的。
You’ll explore the endless possibilities and creative inspiration in the gaming space, and how to embed it into the brands you work for and briefs you work on.
Learn how to use the skills from the gaming industry in your marketing
从在线到离线，IRL世界以及创造超越单个平台的沉浸式体验是许多创意者的圣杯。
Once you’ve built your knowledge of storytelling, you’ll assess the skills the gaming industry employ in bringing their games to life and see how they can work for your brand across multiple platforms, media, and mediums.
向游戏专家学习
This course is led by D&AD and features content created by a variety of experts in the field from top companies in the industry such as Epic Games and Massive Entertainment.
Syllabus
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Week 1
世界建设
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欢迎
欢迎参加有关探索和创建游戏体验的D＆AD课程
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Worlds of Wonder
建立一个可信，身临其境，无所不能且令人愉悦的世界是游戏界掌握的工具。探索这种技能在游戏介质中的形状。
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Storytelling
The narrative and story a game tells often forms the basis of their appeal. Whether to provide escapism, relay true information, provide a shared platform; all these require creative planning storytelling skills.
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Week 2
钩上混合动力
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帮助钩子
游戏创造的狂热水平超过了许多其他创意学科。查看世界在虚拟空间中创造的如何帮助吸引观众并建立社区以创建一个无所不包的元元。
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混合讲故事
Explore how stories travel from media to platform and online to offline and bring gaming audiences along for the ride.
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Week 3
A World Beyond Gaming
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创新的经验
支持游戏的技术和过程是触及创意产业其他领域的强大力量。探索它如何触摸其他区域以及它可以为您提高什么。
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建立你的世界
运用本课程中学到的技能，为游戏观众建立品牌主导的激活。
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包起来
最终反映了本课程以及您所涵盖的内容
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证明你的工作已经准备好
突出显示您获得的新的，与工作相关的技能，并通过熟练的，特定于行业的数字证书来补充现有资格 - 以及专家轨道中的每门课程。
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Learn the latest in your chosen industry or subject.
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Complete each course and pass assessments.
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Receive certificates validated by the educating organisation.
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通过学习成果给雇主留下深刻的印象，您可以添加到简历中。
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Make your career dreams a reality.
Download a PDF
在本课程中学习
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
在课程结束时，您将能够...
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探索世界上世界建设的技能
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Identify where cross-channel storytelling can enhance an experience
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调查可以通过游戏化的力量来增强体验的地方
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根据游戏中使用的原理制作创意简介
谁是课程？
本课程是为想要利用游戏能力进行通信，营销和广告的创意而设计的。
无论您处理的创作过程的哪个部分，本课程都将指导您如何利用游戏和使用沉浸式的讲故事来增强观众的联系。
您会和谁一起学？
D＆AD的高级学习与发展经理。我一直受到辉煌的创意的启发，以及如何帮助他人使他们栩栩如生。
谁开发了课程？
爸爸
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising.
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在FutureLearn上学习
您的学习，规则
- 课程分为几周，活动和步骤，以帮助您跟踪学习
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
加入全球教室
- Experience the power of social learning, and get inspired by an international network of learners
- 在课程的每一步中，与同龄人和课程教育者分享想法
- 通过阅读，@ing，喜欢，书签和回复他人的评论来加入对话
绘制您的进度
- 当您完成课程时，请使用通知和进度页面来指导您的学习
- Whenever you’re ready, mark each step as complete, you’re in control
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