跳到0 minutes and 7 seconds为了成功筹款，我认为组织需要适应不断变化的景观。传统资金来源正在下降。每个人都同意这一点。因此，组织需要多样化其收入来源。为了在这种新的资金氛围中生存并确实蓬勃发展，组织将必须冒险，创新并从他人的经验中学习。该课程的存在是为了帮助组织发展领导风格，探索新的商业模式，思考如何使收入流多样化，并受到其他地方有效领导力和商业模式的示例的启发。因此，企业家精神在艺术中很重要，因为大多数艺术组织不仅是慈善机构，而且它们当然不仅是企业。
跳到0分钟55秒They need to increasingly think in different ways, and do things differently from other organisations and from commercial entities. So what we encourage in this course is for learners to be inspired by entrepreneurial thinking, to take risks, to develop innovative business models that futureproof their organisations. We’re going to develop leadership skills in how to create and share a vision for an effective organisation. We’re also going to look at how leaders can empower everybody within the organisation. For example, by adapting their leadership style so that everyone across an organisation can take an effective role in developing fundraising activity. I think learners might be surprised and inspired by how to deal with change, how vision and mission is related to organisational values.
跳到1分钟46秒This course is designed for a whole range of learners. You may be a leader working in a national organisation. You may be a fundraiser working in a small organisation. You may be a board member trying to get more actively involved in supporting fundraising activity. All of you will find something useful in this course. This course was funded by Arts Council England, as part of a consortium, managed by Cause 4, the University of Leeds, and Arts Marketing Association. The course is going to be open to learners from around the globe. And of course, there will be lots of examples given from lecturers, from practitioners, from case studies.
跳到2分23秒我们真正希望的是，学习者将分享他们从世界各地的各种组织和环境中分享他们的例子。立即注册以有效的艺术和文化筹款和领导才能。
