探索和理解游戏行业
Dive into the world of gaming and discover how to use it to boost your marketing and creative prospects.
-
期间
3周 -
Weekly study
3小时 -
100％在线
How it works
探索和理解游戏行业
探索游戏景观以及您的品牌如何适应
In the vast industry of gaming, the options are seemingly endless, but the risk of a wrong move is potentially disastrous.
在D＆AD的为期三周的课程中，您将了解您，品牌或您所回应的介绍以适合游戏景观的地方。
Discover the power of the gaming industry
In a rapidly changing and growing industry, it’s crucial to understand the current landscape and what’s on the horizon.
You’ll explore the foundations of the gaming industry, understand its history, and identify what’s powered its growth to see how your brand or brief can utilise this media to find the right response.
更好地了解游戏玩家是谁，以及他们如何成为您的听众
Whether you’re inserting your brand into a game, or being inspired by the power of gaming to enhance an existing experience, knowing the steps your audience will take is vital.
Explore who a gamer is, understand the roles of influencers and streamers and learn how brands are interacting with gaming in the right way.
浏览品牌在游戏世界中的位置
尽管游戏世界中有无尽的激活选择，但品牌可以参与合适的时间和地点。
You’ll explore the different options and audiences, based on your brand or brief, and discover how to create a brief that provides the right information to engage a platform, publisher, or streamer.
Learn from experts in the field
本课程由D＆AD领导，并由该领域的各种专家（例如Twitch和Epic Games）中的各种专家创建的内容。
What topics will you cover?
- The gaming landscape
- 了解元元
- 与观众互动
- 品牌在游戏世界中的位置
- Developing better creative briefs
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
-
现在有空
在本课程中学习
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
在课程结束时，您将能够...
-
探索游戏行业的广度
-
Assess where your brand or creative communications are best placed to engage with gaming communities
-
Reflect on the growth of gaming and what it means for your current and future audience
-
Compare successful creative activations in the gaming landscape and what this means for your advertising, marketing or communications
谁是课程？
本课程是为想要利用游戏能力进行通信，营销和广告的创意而设计的。
无论您是设计师，品牌建设者还是企业主，本课程都将指导您如何利用游戏和使用沉浸式的讲故事来增强观众的联系。
如果您想进一步知识，则可能对同一提供商的这些课程感兴趣。它们具有相似的主题，并共享相同的整体学习成果：
您会和谁一起学？
谁开发了课程？
爸爸
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising.
| Recommended | |||
学习方式 |
购买此课程 |
订阅无限 |
Join with limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $ 69 One-off payment |
$27.99/月 自动续订 |
自由的 |
| 解锁您的专业知识 | 访问数千门课程 | 尝试本课程 - 有限 | |
| Access to this course | tick | tick | Limited to 3 weeks |
| 访问所有合格的课程 | 叉 | tick | 叉 |
| Learn at your own pace | tick | tick | 叉 |
| Discuss your learning in comments | tick | tick | tick |
| 证书当你符合条件时 | Printed and digital | Digital only | 叉 |
学习方式
订阅无限 to access this course and thousands of other short courses orbuy just this course 为了额外的好处。或者，加入有限的访问。
订阅无限
$27.99/月
自动续订
访问数千门课程
- Access to this course
- 进入所有合格的短课程电竞博彩app有什么
- Learn at your own pace
- Discuss your learning in comments
- 符合条件的数字证书
购买此课程
$ 69
One-off payment
解锁您的专业知识
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Join with limited access
自由的
先试后买
- 3周的课程内容访问有限
在FutureLearn上学习
您的学习，规则
- 课程分为几周，活动和步骤，以帮助您跟踪学习
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
加入全球教室
- Experience the power of social learning, and get inspired by an international network of learners
- 在课程的每一步中，与同龄人和课程教育者分享想法
- 通过阅读，@ing，喜欢，书签和回复他人的评论来加入对话
绘制您的进度
- 当您完成课程时，请使用通知和进度页面来指导您的学习
- Whenever you’re ready, mark each step as complete, you’re in control
- 完成90％的课程步骤和所有评估以赢得您的证书
想进一步了解有关FutureLearn的学习吗？盖世电竞里钱如何提现
你知道一个会喜欢这门课程的人吗？告诉他们...
您可能喜欢的更多课程
Learners who joined this course have also enjoyed these courses.
