案例研究：SMV车轮

我是Naveen Krishna，我是位于印度北方邦Varanasi的SMV Wheels Private Limited的创始人兼董事总经理我接受了良好的教育，然后我被农村发展部的卡帕特（Capart

从我的童年开始，我就见过这些人在瓦拉纳西（Varanasi），我知道他们正在经历的汗水和苦苦挣扎，占领的痛苦，但我从来没有机会与他们如此紧密地与他们互动，这是我在工作时获得的机会从我的家到办公室，这是三公里的oi，曾经在一个周期里骑车，所以我问那个人，你赚了多少钱，你得到了人力车，所以他开始告诉我自己的事，在谈话之后，我感到惊讶，我来了，我来了，我来了to learn that he is paying 40 rupees per day from last 20 years And he’s not even the owner of a single cycle rickshaw And he was renting it from the fleet merchant The cost of the cycle rickshaw is only 10 thousand rupees that time And he has paid more than 20 times of the cost of one vehicle to the fleet merchant And in spite of putting such hard work and physical effort in the occupation And so I decided to start this work in 2010 I left my job and I come back to Varanasi where I was not very much accepted by my family

因为这是我剩下的薪水良好，安全的工作

我父亲是第一个反对我的人，他认为他已经投入了大量资金来确保我的职业生涯，现在我离开工作并与低级人士一起工作，所以我了解他的观点但是对我而言，这个原因比家庭中的尊严或名望更重要，所以我去了贫民窟，我和这些人一起在贫民窟中度过了六个月开支，他们实际上有什么样的健康问题，实际上是什么样的心态，这种压力和这种环境，它在一天结束时给人带来了什么样的压力食物他正在拥有他的其他娱乐选择

so with that idea in mind, we developed a very simple model the model was to convert these daily rentals into weekly instalments and within a year’s time, give them the ownership of the cycle rickshaw Apart from that, giving the ownership was not enough for this community in my opinion so we also wanted to develop an ecosystem around the community giving them insurance, giving them legal licensing which is very hard for a single cycle rickshaw puller to go to the municipal office and get it without paying a bribe to the municipal bodies If you see, it’s a simple model here the people have to pay 300 rupees for 52 weeks, become the owner of the rickshaw Plus, we also sell advertisements on the back side of the rickshaw to the local businesses from where we earn extra revenue which serves as a cushion for our investment and also additionally comes to the cycle rickshaw puller even after they become the owner, the two streams of revenue continue with us one is the insurance, and one is the advertising revenue which is coming to both of us so that way we started with three rickshaws in 2010 and now in say operationally more than three and a half years we have crossed more than 3500 people in two states of India, which are Uttar Pradesh and Jharkhand

In our business, we have a very measurable social impact So it’s very countable on fingers So, the number of people who have become the owner of their cycle rickshaw Second, the number of people whose lives have been insured and have got the legal license which also serves as a legal identity to them in the society Third, the increase in income, the bank linkage which we have made the savings accounts which we have opened the amount of savings saved from the day he has signed with the organisation until the day he graduated can be measured.

第三，收入的增加，我们建立的储蓄帐户的银行联系，我们已经开放了他与组织签署的那一天节省的储蓄金额，直到他毕业的那一天。

设定高目标，之所以有意义，是因为我们不相信手动劳动和这只人类的负担野兽，我们希望将它们变成有尊严的企业家。只有在可以消除这种职业的汗水和苦难时才能做到这一点